CRM Associate
July 2024 — Present
Jumia Sénégal
Customer segmentation using AWS Athena to optimize CRM targeting. Managing WhatsApp marketing via Connectly AI and targeted push notifications.
Building scalable pipelines, meaningful insights, and growth-driven products.
I combine engineering rigor with growth instincts — building reliable data pipelines and experiments that move the needle. I turn noisy datasets into clear actions and product outcomes.
Customer segmentation using AWS Athena to optimize CRM targeting. Managing WhatsApp marketing via Connectly AI and targeted push notifications.
Developed e-commerce platforms with integrated PayPal and Visa payment systems. Managed full-stack development and site hosting.
Monitored KPIs and forecasted call volumes. Developed real-time reporting automation using Python.